With consumers accustomed to flipping the channel, turning the page or clearing the screen when an ad pops up, Outdoor Advertising is the perfect medium to combat such pitfalls and successfully capture your target market.
1. Always On, Always Free To See
Unlike other media, outdoor cannot be turned off, tuned out, or thrown away by the consumer. Adverts on billboards are free to consumers; you do not have to buy a magazine, television, or newspaper to see your advertisement.
2. Targeted Exposure
Outdoor Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school, shop or play.
The continuous presence of Outdoor Advertising produces frequency levels unmatched by any other medium.
4. Target Potential
Not only can you reach mass audiences with Outdoor Advertising, but it also allows for targeting specific communities, ethnic groups, ages, income levels, etc..
5. Constant Exposure
Seven days a week, 24 hours a day, 30 days a month, Outdoor generates repeated exposure, delivering your message over and over again.
Outdoor Advertising can be situated in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime target areas exactly!
7. Most Cost Effective Media
THE lowest cost-per-thousand of any media, Outdoor Advertising is unsurpassed in its ability to supply long-lasting impressions, coverage, reach and frequency.
Outdoor is BIG, BOLD & COLORFUL; always on and always visible.